The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

The most important thing in communication is to hear what isn't being said.

The best way to predict the future is to create it."
— Peter F. Drucker

The most common cause of executive failure is inability or unwillingness to change with the demands of a new position. The executive who keeps on doing what he has done successfully before is almost bound to fail.- Peter Drucker